Summer Crush on HUSH. A dose of originality, promising debuts, and popular brands.

2 November 2015

1.01k

“No matter the looks, handmade jewelry is always the most fashionable. Forget about the industrial pieces!”

HUSH is a fashion fair of independent Polish designers, which has been successfully combining fashion and business for two years. The summer edition took place during the weekend in the Royal Castle in Warsaw. The fair is a brilliant alternative to mass production. You can find almost a hundred Polish designers and brands at the same place. The fair has little to do with splendor. You won’t come across annoying leaflet holders, a mess with stand arrangement, shortage of changing rooms or a mini-festival of food trucks in front of the exit. 😉 Each zone is tastefully planned, the atmosphere is friendly, everything is perfectly organized (I found that out when I couldn’t find my phone anywhere. After getting to the information center I was relieved to find it was waiting for me there, safe and sound!). The professionalism of the organization is shown on both sides – it’s also noticeable in the exhibitors. It’s worth mentioning that the stands are taken care of the designers themselves, which is why you can directly talk to them. The stands, especially the jewelry ones, looked really impressive. We attended the fair for 3 hours, which also includes drinking coffee and eating a delicious cheesecake on deckchairs in the open air. Well-organized, with new handmade business cards, we looked for inspirations. Our eyes experience ceaseless pleasure, and the list of brands that we’d want to write about kept increasing substantially. Furthermore, beaming smiles appeared on faces as a little girl came up to us, asking for an autograph. She said that her mom was reading our blog. They say that happiness cannot be measured, but if there were a machine for that, it would show the max level. We really appreciate it that our viewer and reader base keeps growing. You’ll be able to see the effects of Magpies’ hunting on the blog soon, and the photo coverage of the Hush below.