CONTRADICTIONS BY CARTIER
There surely are both enthusiasts of minimalism, as well as aficionados of glamour-style profusion among you, Magpies. And there are those among you who have a thing for the cold glow of emeralds or sapphires, while others cannot resist the ardent charm of rubies. Each of us is different. Fortunately, the world of jewelry is a genuine wealth of shapes, styles, colors and … stories about women. Depending on our mood, we change into romantics or rebels; we reach for elegance or boho style. What if we can’t decide? Then we dress in contradictions.
Contradictions are the main theme of the latest Clash de Cartier campaign. It contains a zesty dualism and combinations of things that seem mutually exclusive. The jewelry giant assures that where only the gentle and the subtle shows at first glance, there we can also find the cheeky and a little of the unruly. Cartier also remarks that even a delicate rose still has thorns and it is thorns that take the lead in the brand’s latest campaign. Clash de Cartier is the collection that introduces a new design to the Cartier repertoire, which, according to some fashion experts, gained iconic status the day it premiered.
A geometry masterpiece
Studs, sharp edges and distinctive spikes, also called clous carrés, contrasted with rounded and elongated shapes like coral balls. Such unconventional combinations create an interesting effect unifying elegance and charisma. The studs appear in both the necklaces and hoop earrings, as well as rings and the Cartier-distinctive bracelets, which the fashion world knows and loves from the Love Bracelets collection. The jewelry is available in yellow or pink gold, and the accessories are kept to a minimum. Apart from gold, some projects use only coral and diamonds.
Glowing to Spotify
It’s not just the design that’s interesting about Clash de Cartier – as different as it is from what the brand had gotten us used to – but it’s also the way Cartier talks about it. In the spot promoting the collection, British actress Kaya Scodelario, impersonates two rival characters: a romantic and a rebel. Thanks to the dynamic shots and the use of mirrors, the dualism that the brand wanted to emphasize has been perfectly reflected. And if you take the music – apart from “Dancing with myself” by Billy Idol that you hear in the spot – Michael Gaubert, one of the best music directors in the fashion world, has also created a dedicated Spotify list. The list too contains plenty of contrasts and pieces that seem at first glance not to go well with one another: Hutter / Bartos / Schult, Robert Wyatt, Sonic Youth, Grace Jones, The Clash, and Afrika Bambaataa, to name just a few performers. And how do you like the composition of contradictions?
(pics: CARTIER.com)
