Everything Started from the Heart – Beauty is the Virtue in BE8 Jewelry
BE8 jewelry embodies two dimensions of beauty. There is the beauty that is visible: a refined design that merges everyday simplicity with modern, distinct elegance. And then, there is the invisible beauty – emotions, bonds, memories. BE8 speaks of empathy, gratitude, creative collaboration, inner strength. It all started from the heart.
“Primo Cuore” (Italian for “first heart”), a ring with a heart motif and a ruby, was created as an expression of paternal love. This design, born out of personal emotions and experiences by Beppe Callegari, initiated the premiere collection of the Italian brand. The philosophy of BE8 evokes the Platonic idea, where beauty is synonymous with virtue. For Beppe, jewelry means sharing positive emotions. It’s about gifting beautiful objects on one hand, and on the other, an act of giving through creation. Beppe wants BE8 to be a platform for collaboration, a creative laboratory, and a space to push boundaries. “How many pieces of jewelry have I designed? Honestly? I don’t remember. But I will never forget who made this possible,” says BE8’s creative director. The “Give Love” collection is promoted with the playful slogan “This is not a heart.” The characteristic elongated heart in Callegari’s designs is more than a symbol of love – it represents creative energy, a sense of community, understanding, support – for oneself and for others.