Q&A Muriel Piaser founder of Precious Room

1. You worked with Jean Paul Gaultier and International Fashion Week. How has your background in fashion shaped your perspective on curating and presenting jewelry?

From my point of you Jewels and fashion can not disconnected at all, trends are proposing today a lot of looks and open the door to the jewelers to jump into fashion industry.

I was running into fashion and jewels industry since 2006, jewels were growing in the fashion retailers and offered new opportunity for the jewelry brands. It was the new area of Democratization of the fine and high jewelry in the fashion industry. My passion for jewels is so strong that it was an evidence for me to jump into that and propose something new and different as concept.

2. Precious Room is such a distinctive concept. You often refer to it as a “trunk show.” What does that mean to you, and what was your original vision for the project?

It’s a new concept hybrid between showroom and meeting point where the jewelers can introduce their collection to my professional network as retailers, press, influencers…

When I launched Precious Room by MP, I decide to propose a editorial vision proposing to the brands “one window one brand” with the process of do a real selection of their jewelry collections to show in one window.

A new vision, approach of also trends in the jewelry overview in the physical event.

3. How do you interpret the idea of “high fantasy jewelry”? What defines it for you?

Now I m focus only in fine and high jewelry with real selection of jewelers that have a strong identity, storytelling, DNA, iconic collections and prices adapted to the market needs.

4. How many brands will be featured in the upcoming edition of Precious Room, and what’s your criteria when selecting exhibitors?

Each edition so twice by year beginning of July and end of January during the Haute Couture & Haute Joaillerie week, I welcome between 25 and 30 brands. All the jewelers are not only French but global, already know in their country.
The criteria : a strong identity, storytelling, DNA, iconic collections and prices adapted to the consumers and market needs.

5. Precious Room runs alongside Paris Couture Week. How can jewelry designers best leverage this timing and energy?

It’s a unmissable business meeting time and also an international platform for the jewelers for the buyers and press to promote the new talents and international brands that want to win over the Paris capitale of fashion.

6. Which current jewelry trends are inspiring you the most right now?

Pearls, Bestiary,colorful precious stone and diamonds, masterpieces are inspiring not only me but a lot of the jewelry editorials.

But it’s not only about trends, it’s more about our personality to affirm! A question of style and personal touch! 

7. Your personal style is incredible. What role does jewelry play in it? What kinds of pieces do you love to wear?

Oh thank you so much for your compliment! ☺ I’m French so certainly I m running to have this famous “French-Touch” ☺ 

I love to mix chic and glamorous pieces, with a rock & sexiness twist!

I love rings, bangles and necklaces in stacking style.

For me my favorite jewels are in white gold with diamonds! As we said “Diamondsareforever” ☺ but in summer I can run into yellow gold and precious colorful gemstone as amethiste or tourmaline… and now also I wear Pearls jewels with jeans cool attitude! The slow jewelry is definitely born !