Image Alt


Pica Pica is the first Polish professional website on jewelry with an international group of editors who believe that jewelry should be talked about, but attractively. We believe that jewelry is more than just bling – it is a lifestyle.

Our goal at Pica Pica is to educate, and discuss jewelry in a modern fashion.

“Pica Pica ‘discovers’ unknown designers for our readers. When we write about big household names, we still uncover things that our readers have not seen before. We help women who are passionate about jewelry to find their way and inspiration in the world of jewelry. We showcase those who want to stand out, some lesser known designers, and a myriad of aspects of the world of jewelry: from presenting lessons in gemstones, zooming in on seasonal trends straight from the top most prestigious Jewelry fairs (VOS, COUTURE, JCK Las Vegas, HKTDC), to visiting designers or company owners in their ateliers or offices.” explains Agata Jankowiak.

Agata Jankowiak, founder and Magpie-in-Chief, is not only a journalist (SGH Warsaw School of Economics) and a sculptor (University of the Arts Poznań graduate), but also a pearl connoisseur and a qualified brilliant-cut diamonds advisor. Together with her sister Katarzyna, a photographer (University of the Arts Poznań graduate) specializing in jewelry photography, the two have spent the past three years taking their readers on a global journey to share their jewelry stories.

It is no mere accident that they have ranked among the leading digital global jewelry influencers in a very short time. Their professional articles and photographs are appreciated by ELLE, Harpers Bazar, Baltic Jewelry, VO+ and Vicenza Jewelry.